Pop Up Store - Kiomi
"Kiomi", we chose this name for our brand because the products we sell are exquisite, girly, and meant for very feminine women who like to spend a little extra time in the morning to look even more beautiful. The inspiration of our collection comes from Korean fashion and lifestyle. Our brand targets women aged 23 to 35 years old who are feminine and have an fun personality.
Fashion life cycle is divided by three parts Fad, Fashions and Classics. The first one is fads
which gets popular really fast for really short, then fashions which get popular slowly, are
popular for some time and then declined the but not least are classics with longest time because
they will be always in style. In our collection we have all three of them. Most of them are
classics, which are earrings that are all gold or with diamonds or pearls, gold chokers &
necklaces, bracelets, simple hair pins and hair ties. Under fashion are same items but with
different more complicated designs and last are fads which I think are the products with very
specific and different designs.